Dermaflage: Your Best Face Forward

Dermaflage simulates skin using silicone to instantly cover scars and wrinkles. This patent pending product was invented in 2008 and marketed to consumers since 2011. Over the past 6 years, product chemistry and delivery platform have been improved to improve usability of this patent pending product. A starter kit that will last one to two months at a $50 retail price – Priced at the lower end of prestige cosmetics and hundreds less than comparable aesthetic procedures. Dermaflage is perfect for the middle income consumer that wants to look their best, but cannot afford more expensive procedures. A kit includes a liquid primer, two applicators of silicone filler, and a texturizing pad that simulates the look of natural skin.

Different from any concealment product on the market, the effect of Dermaflage is flawless because it moves and flexes naturally with the face and its translucent properties pick up the natural skin tone making it virtually invisible. It lasts for 36 hours and is completely smudgeproof and waterproof. Dermaflage makes a trick from the Hollywood special effects makeup artist's tool kit available to the average consumer's medicine cabinet.Product extensions target consumers that wish to conceal medical scars, acne scars and wrinkles. A product targeting the frown lines between the eyes is called WorryLess targeting consumers who are looking for alternatives to plastic surgery procedures such as injectable fillers and BOTOX.

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